HP lubricants besides being the largest lube marketer of India also engages in innovative initiatives towards positive contribution to social and national causes. We’re the largest lubricant supplier to the Indian army and engage with our forces at various levels. We’ve also taken a landmark initiative towards road safety under ‘Roads That Honk’.
At HP Lubricants, we strive to do all we can to try and create ways to help our customers. One such initiative we created was Roads that Honk. The initiative was created to save lives on steep hairpin bends on mountainous roads. Roads That Honk became the first Indian entry in the Cannes Lions, under the category of innovation, where it won the Bronze.
Celebrating our country’s youth and engaging them to join the national mainstream, HP Lubricants became a part of Jashn-E-Baramulla, a youth festival held in Baramulla, Jammu and Kashmir. The event was filled with spectacular displays by the army, including those of Indian Army Adventure Team, sky diving and para motors display.
The Indian Army has always been one of HP Lubricants’ most valued customers. With the Petroleum Products Testing cum Training lab at Army Services & Corps (ASC) Centre & College Bengaluru, we took our relationship with the Indian Army to a different level altogether.
As the leader in India’s Lubricant market, we understand that there are certain areas in the country that require urgent attention with their sanitary conditions. To help everyone in the country be healthy, HP Lubricants collaborates with M/s Sulabh International for providing toilet in an economically backward area as part of providing healthy sanitary conditions.
Hp lubricants is committed to the cause of road safety which directly impacts our esteemed customers to travel in various vehicles by roads as a gesture of goodwill and gratitude. We regularly promote messages on road safety in collaboration with police authorities.